Need of writing blogs to promote online business

Posted IN Blogging , , ,

What is a Blog

A Blog is a great way to establish the web presence of your online business. Blog enables online businesses to share information about their services. They also help create an online base of readers, followers, and customers. A blog can become an online window of your business, where real-time users will communicate their expectations and experiences regarding your products and services. Setting up a blog is not a difficult task. However, you need to keep certain things in mind so that your blog attracts maximum traffic and potential customers.

Elements and features of a Blog

The most important part of any blog is what you have to say and how you say it. People will return to your blog if they like what you write about a specific subject and they like your writing style. With that in mind, your blog should be written in a tone appropriate to your blog topic. Keep it personable so as to invite interaction through blog comments and links back to your blog from other bloggers who like what you write. Here are some features that help you to create a blog that will make people more likely to return:


  • Keywords should be there in the beginning of the title
  • Attractive and in a sentence form
  • It should be industry specific
  • Don’t use stop words and apostrophe in the title


  • The clear idea about your article
  • Answer “Why” properly

Content Body

  • Content should be story like
  • Create subheading wherever required
  • Don’t repeat words
  • Use terminologies properly
  • Sentences should be short and simple
  • Place heading and subheading in H-Tag


  • A brief summary about your blog
  • At the end, your blog should create excitement in a reader to know more


  • Provide links of the websites, which you referred to complete your blog
  • Not be so lengthy


  • Density of the keywords should be 2-4%
  • Use Hyperlinks wherever required

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